“He loved Big Brother.” (298)

Orwell shows that Winston's spirit has been effectively killed to the point that he is filled with adoration for an entity that he previously detested. This is an interesting look into human nature and how we as people form our belief systems. Obviously, while Winston thought that his hatred of Big Brother was deep and all-consuming, he is willing to give up this conviction to survive. This serves to show that he really did not value his beliefs over his life, as he was willing to denounce the former to save the latter (no matter what he may have told O'Brien). Maybe humans are pre-programmed to save themselves no matter what the circumstances, because that is how Julia and Winston behave once they are captured.